Braun Clocks -

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Braun Clocks - BC02 Classic Travel Analogue Alarm Clock

Features
- Matt case and dial
- Easy to read dial layout
- Luminous tipped hands
- Iconic yellow second hand
- Compact travel size
- Quiet precision quartz movement
- Crescendo beep alarm

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Description

The Brand

Braun – Initiated in Germany in 1921.

Three laws govern Braun Design: simplicity, order, and harmony. These terms refer to the creation of a harmonious form using a minimum of materials. The result is products that possess an iconic clarity and visual longevity – “Less, but better,” so that the focus is on the essential aspects. A common design foundation connects all Braun products.

However, Braun Design cannot be described simply by listing all the design rules. The special esthetic, the essence of Braun Design, is neatly summed up by a quote from Wabi Sabi, a Japanese view of the perception of beauty: “Pare down to the essence, but do not remove the poetry.”

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